FAQs
- What is this case study about?
This case study explains how SARK Promotions implemented a product-centric SEO strategy for Vavetek.AI (a ConTech startup) and achieved strong organic growth, brand dominance for primary terms, and global reach in a 3-month period.
- What time period does the study cover?
The documented results cover three months: May to August 2025.
- What were the headline results?
Key metrics: 1,024 total clicks, 58,184 impressions, 1.76% overall CTR, 48.63% CTR on brand searches, and visibility across 177 countries (India = 51.4% of clicks).
- Which SEO tactics drove the results?
The three main pillars were: (1) Brand authority development (dominant rankings for brand terms), (2) Technical keyword mastery (AI, BIM, clash detection, MEP coordination), and (3) Content-first strategy (65 blog pages focused on educational, high-intent topics).
- Which content performed best?
Educational blog content performed strongly — e.g., posts on “best postgraduate BIM courses” and “automation in plumbing design” were top traffic drivers, showing the value of deep, problem-solving content.
- Were there missed opportunities?
Yes — 881 queries had impressions but zero clicks (34,543 opportunity impressions). High-impression, low-click queries included “virtual design and construction,” “BIM execution plan,” and “clash detection.” These are prime targets for meta/title/content optimization.
- How did device and geography perform?
Mobile outperformed desktop (Mobile CTR 3.04% vs Desktop CTR 1.46%), indicating good mobile UX. Geographically, India led traffic (51.4% of clicks); UAE and Thailand showed especially high CTRs, while the U.S. had many impressions but low CTR — a clear localization opportunity.
- How can other AEC / ConTech companies replicate this success?
Focus on product-aligned keyword targeting, publish deep educational content that solves industry problems, cultivate brand terms, optimize for mobile, and convert impression opportunities into clicks via improved titles/metadata and localized content.