Digital Marketing Blog for SEO, AI Search & Growth Strategy

Actionable insights on SEO, AEO, GEO, AI prompting, content marketing, PPC, and modern website systems—authored by digital marketing expert Dr. Anubhav Gupta.

Elgorythm is a digital marketing knowledge platform published by SARK Promotions, focused on helping marketers, founders, agencies, and students understand how modern search and digital discovery truly work.
As search engines evolve into answer engines and generative systems, traditional optimisation methods alone are no longer sufficient. Visibility today depends on how content is structured, interpreted, cited, and reused by AI-driven platforms such as Google SGE, generative search interfaces, and large language models.
Through in-depth blogs, strategic frameworks, and professional handbooks, Elgorythm covers the complete digital marketing ecosystem—SEO, AEO, GEO, AI prompting, content marketing, PPC, social media, YouTube growth, and template-based website systems. Every article is written with practical implementation in mind, combining technical clarity with real-world application.
All content on Elgorythm is authored and curated by Dr. Anubhav Gupta, bringing together years of consulting experience, structured research, and field-tested methodologies to support sustainable, ethical, and future-ready digital growth.

Digital Marketing Handbooks & Learning Resources by Dr. Anubhav Gupta

Handbook of SEO – Ed # 2 (Proffesional Edition)

A comprehensive guide to how modern search engines discover, interpret, index, and rank content. This book covers technical SEO, content depth, performance signals, structured data, and entity relationships, helping professionals build long-term organic visibility in an AI-influenced search ecosystem.

Learn more

Handbook of ai prompting

A practical guide to mastering prompt engineering for modern AI systems. This book explains how large language models interpret prompts internally and how structured prompting frameworks can be applied across marketing, business, research, and content workflows for reliable, controllable, and scalable AI outputs.

Learn more

Handbook of content marketing

A structured approach to building content systems that drive trust, authority, and sustained growth. This book covers content planning, creation, distribution, optimisation, and measurement, helping organisations move beyond ad-hoc publishing toward scalable, performance-aligned content strategies.

Learn more

Handbook of PPC Advertising

A performance-focused guide to planning, executing, and optimising paid media campaigns across modern digital platforms. This book explains bidding models, campaign structures, audience targeting, creatives, analytics, and optimisation workflows required to generate measurable and repeatable advertising outcomes.

Learn more

Handbook of Social MEdia Marketing

An advanced execution guide for scaling visibility, engagement, and monetisation across social platforms. This book covers paid social strategy, community building, influencer ecosystems, analytics, global expansion, and future-ready social media models aligned with business growth objectives.

Learn more

Handbook of template based websites

A practical guide to building and managing professional websites using modern templates and content management systems. This book focuses on performance, usability, scalability, and governance, helping businesses create sustainable websites without sacrificing technical integrity or long-term flexibility.

Learn more

Handbook of Youtube Marketing

A system-driven guide to building, growing, and monetising YouTube channels. This book explains channel positioning, content planning, video optimisation, analytics interpretation, and monetisation strategies, treating YouTube as both a search engine and a long-term brand asset.

Learn more

Mastering Answer engine optimization

A definitive guide to optimising content for AI answers, zero-click results, and search generative experiences. This book explains how answer engines extract, evaluate, and cite information, and how content can be structured to become the selected response across AI-driven search platforms.

Learn more

Mastering generative engine optimization

A strategic framework for achieving visibility within generative AI systems. This book introduces GEO as a distinct optimisation discipline, focusing on retrieval pathways, training signals, content controllability, and response influence within AI-generated outputs that shape modern discovery and decision-making.

Learn more