Handbook of YouTube Marketing by Dr. Anubhav Gupta
A practical YouTube growth guide for creators, founders, marketers, agencies and business teams who want to build channels with clearer positioning, better video SEO, stronger retention, smarter analytics and structured monetisation systems.
What is Handbook of YouTube Marketing?
Handbook of YouTube Marketing is a practical book by Dr. Anubhav Gupta for people who want to use YouTube as a serious growth, visibility, trust-building and monetisation platform. It explains channel strategy, video SEO, content calendars, thumbnails, retention, Shorts, analytics, community building and revenue systems.
YouTube is no longer only a video platform. It is a search, trust and revenue engine.
A strong YouTube channel can support search visibility, brand recall, education, lead generation, community building and monetisation. But growth becomes difficult when videos are uploaded without strategy, keyword intent, thumbnails, retention planning or analytics-led improvement.
Video search visibility
Understand how titles, descriptions, chapters, metadata, topics and viewer behaviour affect YouTube discovery.
Thumbnail and title systems
Learn how click-worthy packaging works without drifting into misleading titles or weak content promises.
Retention and watch time
Plan hooks, pacing, structure, explanations and payoffs so viewers stay longer and videos perform better.
Monetisation pathways
Move beyond ad revenue by understanding sponsorships, affiliates, services, digital products and community offers.
A practical learning map for channel growth and monetisation
The book explains YouTube as a complete operating system: niche selection, positioning, content planning, video SEO, production discipline, audience retention, analytics and monetisation.
Niche and positioning
Define who the channel is for, what promise it makes, and how it can become recognisable over time.
Content calendar design
Build repeatable video formats for education, authority, search, Shorts, series content and community engagement.
Video SEO
Plan videos around topics, keywords, titles, descriptions, chapters, playlists and search-led discovery.
Thumbnails and titles
Create better packaging that improves CTR while remaining accurate, ethical and aligned with the video.
Shorts strategy
Use Shorts for discovery, recall, repurposing and top-of-funnel attention without losing long-form direction.
Analytics
Interpret CTR, retention, traffic sources, subscriber behaviour, watch time and conversion signals.
Community building
Use comments, polls, community posts, live sessions and series formats to build audience trust.
Monetisation
Understand ad revenue, sponsorships, affiliates, services, memberships, courses and product-led revenue routes.
From random uploads to a structured channel system
The book encourages creators and marketers to stop treating YouTube as a posting platform and start treating it as a repeatable growth system.
Define channel positioning
Clarify the audience, niche, promise, expertise area and long-term channel identity before publishing randomly.
Create repeatable content pillars
Build pillars for search videos, authority videos, Shorts, tutorials, explainers, opinions, case studies and conversion-support content.
Plan video SEO before recording
Map the topic, title angle, viewer intent, keywords, chapters, thumbnail hook and description before production starts.
Improve packaging and retention
Use stronger titles, thumbnails, hooks, pacing, transitions and viewer payoffs to improve click-through and watch behaviour.
Use analytics as a learning loop
Review impressions, CTR, retention dips, traffic sources, comments, audience segments and conversion indicators.
Build monetisation pathways
Connect videos with subscribers, community, services, products, lead magnets, sponsorships and long-term revenue routes.
For people who want YouTube to become a serious growth channel
Creators
For creators who want better niche clarity, video structure, retention, consistency and monetisation.
Marketers
For marketers integrating YouTube into SEO, content, paid media, brand and lead-generation systems.
Businesses
For businesses using video to explain expertise, educate buyers, answer objections and build trust.
Agencies
For agencies managing YouTube strategy, scripts, publishing, analytics and growth for clients.
Connect YouTube learning with SARK Promotions’ video growth systems
The book explains the strategy. SARK Promotions can support implementation across YouTube marketing, channel growth, monetisation, YouTube ads, content planning, SEO and lead generation.
Dr. Anubhav Gupta
Dr. Anubhav Gupta works across SEO, AEO, GEO, YouTube marketing, content systems, AI workflows, paid media and digital growth strategy. His YouTube approach treats video as part of a larger search, trust, content and conversion ecosystem.
Through Elgorythm, his books and frameworks help readers understand modern digital growth in a structured way. Through SARK Promotions, these ideas can be converted into practical execution for creators, businesses and agencies.
- Author of books on SEO, YouTube marketing, content marketing, PPC, social media, websites, AI prompting, AEO and GEO
- SEO expert, digital growth strategist, AI generalist and author
- Founder and strategic lead behind SARK Promotions
- Focused on systems, measurement, authority, visibility and scalable execution
Related Elgorythm books for video, search, content and AI-era growth
YouTube performs better when it is connected with SEO, content marketing, social media, paid promotion, websites and AI-era search visibility.
Handbook of SEO
Search visibility, technical SEO, content architecture and organic authority.
Handbook of Content Marketing
Content systems that support YouTube, SEO, trust, nurturing and conversion.
Handbook of Social Media Marketing
Platform strategy, engagement, paid social, community and social distribution.
Handbook of PPC Advertising
Paid media, YouTube ads, targeting, landing pages, conversion tracking and ROAS.
Handbook of YouTube Marketing FAQs
What is Handbook of YouTube Marketing by Dr. Anubhav Gupta?
Handbook of YouTube Marketing is a practical book on channel setup, video SEO, content planning, thumbnails, titles, retention, Shorts, analytics, community building and monetisation systems.
Who should read this YouTube marketing book?
The book is useful for creators, marketers, agencies, founders, businesses, students and professionals who want to build structured, data-led YouTube growth instead of relying on random uploads.
Does the book cover YouTube SEO?
Yes. It covers video SEO, keyword intent, titles, descriptions, chapters, playlists, metadata, search-led topics and channel optimisation.
Does it explain thumbnails and titles?
Yes. The book explains how thumbnails and titles influence CTR, viewer expectation and discoverability, while keeping the content promise accurate.
Does the book cover YouTube Shorts?
Yes. It discusses Shorts as a discovery and repurposing format and explains how short-form content can support a broader channel strategy.
Does it cover YouTube monetisation?
Yes. The book discusses ad revenue, sponsorships, affiliate systems, memberships, services, products, courses and other monetisation routes.
Can I download a sample chapter?
Yes. The official page includes a sample chapter PDF so readers can preview the book before ordering the full version.
Where can I order Handbook of YouTube Marketing?
The book can be ordered through the Amazon link on this page, and readers can also explore related Elgorythm books by Dr. Anubhav Gupta.
Build YouTube as a visibility, trust and monetisation system
Download the sample chapter, order the book, explore related Elgorythm titles, and connect with SARK Promotions when you need YouTube marketing, content, SEO, ads, lead generation or video execution support.
