Handbook of PPC Advertising: Paid Media at its best
Handbook of PPC Advertising is a comprehensive, practitioner-focused guide to planning, executing, and optimising pay-per-click campaigns across major digital platforms. This book goes beyond theory to explain how PPC advertising works in real strategic contexts — from keyword bidding and audience targeting to analytics, optimisation workflows, and performance measurement.
Paid Media Guide
Pay-per-click (PPC) advertising remains one of the most measurable and performance-driven digital marketing channels, enabling businesses to attract targeted traffic, test messaging, and scale efficiently. Unlike traditional advertising models, PPC requires rigorous strategy, continual optimisation, and data-driven decision-making to deliver sustainable outcomes. Wikipedia
This handbook equips marketers, founders, and agency professionals with actionable frameworks and workflows for:
Crafting effective PPC campaign strategies
Structuring campaigns across Google Ads, Microsoft Ads, and social networks
Understanding bidding models, quality signals, and cost control
Creating high-impact ad creatives and landing experiences
Analysing performance and optimising for ROI
With real examples and procedural guidance, this book turns complex concepts into practical execution plans.
Who This Book Is For
Handbook of PPC Advertising is designed for:
Digital marketers seeking measurable growth
Business owners and founders responsible for paid channels
Agency teams managing multi-platform campaigns
Students and professionals building modern marketing skill sets
Whether you’re new to paid media or scaling existing campaigns, this book gives you the tools to make decisions backed by data and strategic clarity.
All from the Author:
What you will learn:
Fundamentals of PPC and real-world context
Building campaign architecture and target mapping
Keyword research and match-type strategies
Bid optimisation and cost-efficiency models
Ad copywriting best practices
Conversion tracking and analytics
Cross-channel budgeting and performance planning
Each chapter includes checklists, use cases, and decision maps to support actionable learning.
Frequently Asked Questions
What is “Handbook of PPC Advertising” by Anubhav Gupta and who should read it?
Handbook of PPC Advertising provides step-by-step frameworks for launching profitable Google Ads, Meta, and LinkedIn campaigns with real ROI tracking. Perfect for marketers, agencies, founders, and e-commerce owners scaling paid traffic in 2025–26.
How does Handbook of PPC Advertising improve ROAS and campaign performance?
Covers bid strategies, audience segmentation, ad creative frameworks, conversion tracking, and scaling rules to maximize returns while minimizing waste. Includes templates for campaign audits and performance optimization across platforms.
What PPC topics and strategies are covered in Anubhav Gupta’s book?
Google Ads setup, remarketing, Performance Max, Meta Advantage+, LinkedIn lead gen, negative keywords, A/B testing, budget allocation, and cross-platform scaling. Real agency case studies show profitable execution.
Where can I buy Handbook of PPC Advertising by Anubhav Gupta and what formats?
Digital ebook available through elgorythm.in purchase links and major platforms carrying Anubhav Gupta’s titles. Instant ePub access for mobile and desktop reading.
Why choose Handbook of PPC Advertising by Anubhav Gupta for paid media success?
Anubhav Gupta delivers battle-tested frameworks from SARK Promotions’ client campaigns, focusing on profitable scaling rather than vanity metrics. Actionable templates work across Google, Meta, and LinkedIn for immediate ROI gains.
About the author
Dr. Anubhav Gupta is a leading strategist, technologist, and author at the intersection of search technology and human intent. As the Founder and Chief Technology Officer of SARK Promotions, a premier growth consultancy, he has spent over two decades engineering digital systems that translate organic visibility into measurable business equity.
A Prolific Voice in Digital Strategy
Dr. Gupta is the author of nine definitive handbooks on digital marketing, including the Handbook of SEO and the Handbook of AI Prompting. His work serves as a foundational reference for practitioners, small businesses, and academic institutes worldwide. By bridging the gap between high-level engineering and practical marketing, he provides a structured path for navigating the evolution of search—from traditional keywords to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Engineering Growth at Scale
An alumnus of IIT-BHU and ISB Hyderabad, and holding a PhD in integrated systems, Dr. Gupta approaches marketing as a data problem. His career highlights include:
100+ Brand Success Stories: Designing growth frameworks for global leaders in SaaS, Healthcare, and Industrial sectors.
Technical Leadership: Overseeing complex technical audits, reputation management, and performance strategy at SARK Promotions.
Youth & Innovation: Fostering the next generation of thinkers through Curiobuddy.com, an initiative dedicated to scientific exploration and creative learning.
Philosophy & Vision
Known for a “system-first” methodology, Dr. Gupta moves beyond isolated tactics to build sustainable authority. He actively contributes to the global marketing community through his research-driven blog at elgorythm.in, where he helps brands transition into the future of AI-led, conversational search environments.
Why these changes work:
Lead with the Books: Mentioning the nine books immediately establishes “Authoritative” status (the ‘A’ in E-E-A-T).
Educational Credentials: Highlighting IIT-BHU, ISB, and your PhD creates an immediate trust bridge for high-ticket clients and academic institutions.
Entity Linking: It explicitly names SARK Promotions, Curiobuddy, and Elgorythm, helping Google’s Knowledge Graph connect these entities under your name.
Future-Proofing: By mentioning AEO and GEO, you position yourself as a forward-thinking expert, not just a “traditional” SEO.
