Analytics

AI Driven Search

The Future of AEO in AI-Driven Search: Strategies, Optimization, and Performance Metrics for 2026

The search shift is here. Our comprehensive guide outlines the definitive AEO strategies 2026, focusing on E-E-A-T and structured data for success in the zero-click era. Learn how AI-driven search optimization works and how to effectively measure AEO performance with new KPIs like Answer Inclusion Rate (AIR).

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ROI Measurement Tools for Marketing Performance

5 ROI Measurement Tools: Track & Prove Marketing Performance

In 2025, tracking and proving marketing ROI is more critical than ever as budgets tighten and accountability grows. This guide compares top ROI measurement tools like AgencyAnalytics, Google Analytics 4, RulerAnalytics, Cyfe, Kissmetrics, and multi-touch attribution platforms such as AppsFlyer. From dashboards and anomaly detection to customer lifetime value and cohort analysis, discover how these solutions help marketers consolidate data, optimize spend, and demonstrate real campaign performance with clarity and confidence.

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Reports in semrush

Reporting Dashboard Hacks: Custom Reports in SEMrush

Discover how Dr. Anubhav Gupta transforms SEMrush My Reports into a powerful SEO command center. This comprehensive guide reveals expert tips on customizing dashboards, automating client reporting, leveraging multi-tool data integrations, and creating actionable insights that elevate agency workflows and earn high-authority backlinks.

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Measuring AEO

The Ultimate Guide to Measure Answer Engine Optimization Performance in 2025

Is your content being picked up by ChatGPT, Bing Chat, or voice assistants? If you’re focusing on AEO but not tracking results, you’re missing out. In this blog, we break down how to measure AEO performance using real KPIs, free and paid tools, and a simple tracking template—so you can prove your AI visibility and improve it month over month.

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