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In 2025, personalization engines have become essential for businesses aiming to deliver AI-driven, real-time customer experiences. This guide compares top platforms like Shaped, Adobe Target, Dynamic Yield, Insider, and Netcore Cloud, highlighting features, pricing, and use cases across e-commerce and enterprise environments. Discover how these AI personalization software solutions transform static websites into dynamic, individualized journeys—boosting engagement, conversions, and customer retention.