Tools

In 2025, tracking and proving marketing ROI is more critical than ever as budgets tighten and accountability grows. This guide compares top ROI measurement tools like AgencyAnalytics, Google Analytics 4, RulerAnalytics, Cyfe, Kissmetrics, and multi-touch attribution platforms such as AppsFlyer. From dashboards and anomaly detection to customer lifetime value and cohort analysis, discover how these solutions help marketers consolidate data, optimize spend, and demonstrate real campaign performance with clarity and confidence.