What is the Handbook of SEO?

Handbook of SEO is a comprehensive guide that explains how modern search engines work and how to optimize content, structure, performance, and entity signals to improve visibility. It covers both foundational and advanced strategies backed by real case studies.

Who should read this book?

The book is designed for marketers, founders, SEO professionals, content creators, students, and businesses seeking a structured and practical understanding of modern search optimization.

Is the book suitable for beginners?

Yes. The book introduces fundamentals in simple language while also covering advanced technical and semantic SEO topics, making it suitable for both beginners and experienced professionals.

Is this book based on real projects?

Yes. The book includes multiple case studies from real projects across SaaS, AI tools, healthcare, engineering, and e-commerce, demonstrating how SEO strategies perform in practical scenarios.

Where can I buy the Handbook of SEO?

The book is available on major digital bookstores. You can request direct links on this page or contact the author for purchase options.

Handbook of SEO | A Complete Guide to Modern Search & Optimization

Handbook of SEO by Anubhav Gupta — Modern Search, Content & Technical Strategy

The Handbook of SEO offers a complete, structured understanding of how modern search engines interpret, rank, and surface information. Written from real-world experience rather than theory, the book explains the evolution of search and breaks down how crawling, indexing, ranking signals, content structure, semantic relationships, and user experience shape online visibility. It covers both foundational concepts and advanced practices such as Core Web Vitals, schema implementation, entity-driven SEO, local search, e-commerce optimization, and scalable technical workflows. Each topic is presented with clarity, making complex mechanisms understandable without oversimplifying them, and ensuring readers can apply the principles across different types of websites and industries.

What sets this book apart is its practical orientation. Instead of isolated tactics, it presents SEO as a holistic system where content, performance, structure, trust, and intent work together. Real case studies from sectors such as SaaS, healthcare, engineering, and digital media show how structured changes produce measurable outcomes, from improved impressions and rankings to enhanced user engagement. Readers will find actionable frameworks, checklists, and implementation paths that can guide decision-making whether they are beginners seeking a roadmap or experienced professionals refining strategy. The book is designed to be a long-term reference that supports informed, sustainable growth in an evolving search landscape, including the shift toward AI-enhanced results and entity-based search models.

Handbook of SEO: Master Search Strategy, Technical Optimization, Entity-Based Content, Core Web Vitals, Schema, Links, Local SEO, and Scalable Growth

Download Sample Chapter

Handbook of SEO: A Complete Practical Guide to Modern Search, Technical Optimization, Semantic Strategies, Core Web Vitals, and Real Case Studies

What you will learn:

How modern search engines crawl, index, rank, and evaluate content
How to conduct keyword research based on intent, competitors, and topical depth
How to structure content using titles, headers, metadata, and internal linking
How to optimize Core Web Vitals, page speed, mobile performance, and UX signals
How to apply schema markup and entity-based structuring for richer search visibility
How to build sustainable authority using ethical link-building strategies
How to plan SEO for e-commerce, local businesses, SaaS, and global audiences
How to align social content, brand visibility, and search performance
How to track results using GA4, Search Console, dashboards, and KPIs
How to design repeatable SEO workflows and operations for long-term growth

About the author

Dr. Anubhav Gupta is the Founder and Chief Technology Officer of SARK Promotions, a full-stack digital marketing and growth consultancy headquartered in Noida/New Delhi. With a blend of engineering depth, academic grounding, and hands-on strategic leadership, he helps organizations strengthen their organic visibility, recover digital reputations, and translate search traffic into measurable business growth.

Holding a PhD from Dayanand Anglo Vedic University, he approaches search as an integrated systems problem—combining Core Web Vitals, structured data, entity modeling, and content architecture with frameworks aligned to modern evaluation signals. Over the past decade, he has led SEO and growth programs for over a hundred brands across technology, healthcare, education, consumer products, sustainability, and industrial sectors, while publishing research-driven insights on search, AEO, and algorithm-aligned content strategy.

Dr. Gupta also contributes to publishing, public education, and youth learning through projects such as The KK Times and The Qurious Atom, initiatives that encourage scientific thinking and creative exploration among young readers. At SARK Promotions, he oversees technical SEO, reputation management, performance strategy, and enterprise-scale audits, while training teams to execute repeatable, high-impact workflows.

Known for his structured and implementation-focused methodology, Dr. Gupta provides organizations with actionable playbooks—schema blueprints, audit checklists, topical authority models, and repeatable content systems. His current work includes helping brands transition from traditional SEO to Answer Engine Optimization, preparing digital experiences for AI-led, conversational search environments.