Handbook of SEO by Anubhav Gupta — Modern Search, Content & Technical Strategy
The Handbook of SEO: A Masterclass in Modern Search & AEO
The Handbook of SEO provides a complete, structured roadmap for navigating how modern search engines interpret, rank, and surface information. Moving beyond abstract theory, this guide is forged from real-world execution, breaking down the complex mechanics of crawling, indexing, and semantic relationships into actionable growth strategies.
Bridging Foundations and the Future
From core technical foundations to the cutting edge of Answer Engine Optimization (AEO), this book ensures your digital presence is prepared for the next generation of search.
Key Areas of Mastery:
Technical Excellence: Master Core Web Vitals, schema implementation, and scalable technical workflows.
Semantic Authority: Learn entity-driven SEO to align your content with how AI-enhanced models understand meaning.
Specialized Optimization: Proven strategies for E-commerce, Local SEO, SaaS, and Healthcare.
Performance Analytics: Tracking user experience (UX) signals and engagement to drive measurable ROI.
Why This Book is Different: A Systems Approach
Most SEO resources offer isolated tactics. The Handbook of SEO presents search as a holistic system where five core pillars work in tandem:
Content: Intent-based storytelling.
Performance: Speed and UX precision.
Structure: Technical and semantic hierarchy.
Trust: Building E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
Intent: Aligning with the user’s true query journey.
Handbook of SEO: Master Search Strategy, Technical Optimization, Entity-Based Content, Core Web Vitals, Schema, Links, Local SEO, and Scalable Growth
All from the Author:
What you will learn:
- How modern search engines crawl, index, rank, and evaluate content
- How to conduct keyword research based on intent, competitors, and topical depth
- How to structure content using titles, headers, metadata, and internal linking
- How to optimize Core Web Vitals, page speed, mobile performance, and UX signals
- How to apply schema markup and entity-based structuring for richer search visibility
- How to build sustainable authority using ethical link-building strategies
- How to plan SEO for e-commerce, local businesses, SaaS, and global audiences
- How to align social content, brand visibility, and search performance
- How to track results using GA4, Search Console, dashboards, and KPIs
- How to design repeatable SEO workflows and operations for long-term growth
Frequently asked questions
What is “Handbook of SEO: A Practical Guide” by Anubhav Gupta and who is this book for?
“Handbook of SEO: A Practical Guide” is a comprehensive book that explains how modern search engines understand, evaluate, and present information across websites and digital experiences. It is written for marketers, founders, SEO professionals, content creators, and students who want a structured, practical overview of search engine optimization in today’s AI‑driven environment.
How does Handbook of SEO help improve my website’s rankings and organic traffic in 2025–26?
The book walks through the full SEO lifecycle, from research and content development to technical optimization, UX, and measurement, so readers can plan and execute changes that align with how modern search and AI systems evaluate pages. By following the frameworks, checklists, and practical recommendations, you can systematically improve visibility, rankings, and organic traffic for your website in 2025–26 and beyond.
What topics and real‑world case studies are covered in Handbook of SEO by Anubhav Gupta?
Handbook of SEO covers core topics such as crawling and indexing, ranking systems, keyword and intent research, site architecture, content quality, page experience, performance, and structured data. It also includes real‑world project case studies that show how specific SEO strategies were planned, implemented, and measured, helping readers connect concepts to actual results.
Where can I buy Handbook of SEO by Anubhav Gupta and in which formats is it available?
Handbook of SEO by Anubhav Gupta is available through major online bookstores and digital platforms globally. Readers can purchase it in digital formats from retailers such as Barnes & Noble, Indigo, and other ebook stores, using the links provided from the official book listing pages.
Why is Handbook of SEO by Anubhav Gupta recommended for marketers, founders, and students learning modern search?
The book is recommended because it combines clear explanations of how search and AI systems work with actionable frameworks, templates, and examples that can be applied to real projects. Marketers, founders, and students get a practical path from SEO fundamentals to implementation, without relying on jargon or outdated tactics, making it easier to upgrade their skills and drive measurable results.
About the author
Dr. Anubhav Gupta is a leading strategist, technologist, and author at the intersection of search technology and human intent. As the Founder and Chief Technology Officer of SARK Promotions, a premier growth consultancy, he has spent over two decades engineering digital systems that translate organic visibility into measurable business equity.
A Prolific Voice in Digital Strategy
Dr. Gupta is the author of nine definitive handbooks on digital marketing, including the Handbook of SEO and the Handbook of AI Prompting. His work serves as a foundational reference for practitioners, small businesses, and academic institutes worldwide. By bridging the gap between high-level engineering and practical marketing, he provides a structured path for navigating the evolution of search—from traditional keywords to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Engineering Growth at Scale
An alumnus of IIT-BHU and ISB Hyderabad, and holding a PhD in integrated systems, Dr. Gupta approaches marketing as a data problem. His career highlights include:
100+ Brand Success Stories: Designing growth frameworks for global leaders in SaaS, Healthcare, and Industrial sectors.
Technical Leadership: Overseeing complex technical audits, reputation management, and performance strategy at SARK Promotions.
Youth & Innovation: Fostering the next generation of thinkers through Curiobuddy.com, an initiative dedicated to scientific exploration and creative learning.
Philosophy & Vision
Known for a “system-first” methodology, Dr. Gupta moves beyond isolated tactics to build sustainable authority. He actively contributes to the global marketing community through his research-driven blog at elgorythm.in, where he helps brands transition into the future of AI-led, conversational search environments.
Why these changes work:
Lead with the Books: Mentioning the nine books immediately establishes “Authoritative” status (the ‘A’ in E-E-A-T).
Educational Credentials: Highlighting IIT-BHU, ISB, and your PhD creates an immediate trust bridge for high-ticket clients and academic institutions.
Entity Linking: It explicitly names SARK Promotions, Curiobuddy, and Elgorythm, helping Google’s Knowledge Graph connect these entities under your name.
Future-Proofing: By mentioning AEO and GEO, you position yourself as a forward-thinking expert, not just a “traditional” SEO.
