HAndbook of social media marketing
Handbook of Social Media Marketing is a professional, execution-focused guide to building scalable, measurable, and monetisable social media systems. It moves beyond surface-level posting tactics to explain how social platforms can be integrated into long-term business growth through strategy, analytics, paid amplification, and community economics.
Book Overview
Social media has evolved from a visibility channel into a full-funnel growth system that influences discovery, trust, conversions, and brand authority. Success today requires far more than consistent posting—it demands structured planning, performance measurement, and platform-specific execution models.
This handbook provides a clear framework for understanding how modern social media ecosystems work and how organisations can:
Design scalable social media strategies
Align organic and paid social efforts
Build communities and creator partnerships
Measure performance beyond vanity metrics
Integrate social platforms into business and revenue models
The book focuses on repeatable systems, not trends, enabling sustainable growth across platforms.
Who This Book Is For
Handbook of Social Media Marketing is written for:
Digital marketers managing multi-platform presence
Founders and business owners scaling brand visibility
Agencies delivering social media strategy and execution
Professionals and students building advanced marketing capability
It is suitable for readers who want to move from activity-based posting to outcome-driven social media strategy.
All from the Author:
What you will learn:
- Social media strategy design and platform selection.
- Paid social media at scale
- Community building and engagement systems
- Influencer and creator economy frameworks
- Social selling and conversion pathways
- Analytics, attribution, and performance measurement
- Global, multilingual, and industry-specific playbooks
- Future-ready social media models.
Frequently Asked Questions
What is “Handbook of Social Media Marketing” by Anubhav Gupta and who should read it?
Handbook of Social Media Marketing provides actionable frameworks for organic reach, engagement, and revenue across Instagram, LinkedIn, YouTube, and TikTok platforms. Ideal for marketers, creators, agencies, and founders building social-led businesses in 2025–26.
How does Handbook of Social Media Marketing boost engagement and follower growth?
Covers content calendars, algorithm strategies, community building, cross-platform repurposing, and analytics frameworks to maximize organic reach and conversions. Templates turn sporadic posting into scalable growth systems.
What social media strategies and platforms are covered in Anubhav Gupta’s book?
Instagram Reels strategy, LinkedIn thought leadership, YouTube SEO, TikTok virality frameworks, Twitter/X engagement, community management, analytics dashboards, and monetization paths. Real campaign case studies included.
Where can I buy Handbook of Social Media Marketing by Anubhav Gupta and what formats?
Digital ebook available through elgorythm.in purchase links and major platforms listing Anubhav Gupta’s titles. Instant ePub access optimized for all devices.
Why choose Handbook of Social Media Marketing by Anubhav Gupta for platform success?
Anubhav Gupta combines SARK Promotions’ client strategies with platform-specific templates that work across algorithms, delivering measurable engagement and revenue growth beyond basic posting tactics.
About the author
Dr. Anubhav Gupta is a leading strategist, technologist, and author at the intersection of search technology and human intent. As the Founder and Chief Technology Officer of SARK Promotions, a premier growth consultancy, he has spent over two decades engineering digital systems that translate organic visibility into measurable business equity.
A Prolific Voice in Digital Strategy
Dr. Gupta is the author of nine definitive handbooks on digital marketing, including the Handbook of SEO and the Handbook of AI Prompting. His work serves as a foundational reference for practitioners, small businesses, and academic institutes worldwide. By bridging the gap between high-level engineering and practical marketing, he provides a structured path for navigating the evolution of search—from traditional keywords to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Engineering Growth at Scale
An alumnus of IIT-BHU and ISB Hyderabad, and holding a PhD in integrated systems, Dr. Gupta approaches marketing as a data problem. His career highlights include:
100+ Brand Success Stories: Designing growth frameworks for global leaders in SaaS, Healthcare, and Industrial sectors.
Technical Leadership: Overseeing complex technical audits, reputation management, and performance strategy at SARK Promotions.
Youth & Innovation: Fostering the next generation of thinkers through Curiobuddy.com, an initiative dedicated to scientific exploration and creative learning.
Philosophy & Vision
Known for a “system-first” methodology, Dr. Gupta moves beyond isolated tactics to build sustainable authority. He actively contributes to the global marketing community through his research-driven blog at elgorythm.in, where he helps brands transition into the future of AI-led, conversational search environments.
Why these changes work:
Lead with the Books: Mentioning the nine books immediately establishes “Authoritative” status (the ‘A’ in E-E-A-T).
Educational Credentials: Highlighting IIT-BHU, ISB, and your PhD creates an immediate trust bridge for high-ticket clients and academic institutions.
Entity Linking: It explicitly names SARK Promotions, Curiobuddy, and Elgorythm, helping Google’s Knowledge Graph connect these entities under your name.
Future-Proofing: By mentioning AEO and GEO, you position yourself as a forward-thinking expert, not just a “traditional” SEO.
