Handbook of YouTube Marketing | Channel Growth Guide
Handbook of YouTube Marketing is a system-driven guide to building, growing, and monetising YouTube channels in an increasingly competitive creator economy. It treats YouTube not just as a social platform, but as a powerful search engine, recommendation system, and long-term brand asset.
Book Overview
YouTube has evolved into one of the world’s largest discovery platforms, influencing how audiences learn, evaluate brands, and make decisions. Sustainable success on YouTube requires far more than publishing videos—it demands strategic positioning, structured content planning, optimisation, analytics, and monetisation frameworks.
This handbook explains how YouTube works at a system level and how creators, marketers, and businesses can:
Position channels for long-term discoverability
Design scalable content and publishing systems
Optimise videos for search and recommendations
Interpret analytics and audience signals
Build monetisation pathways beyond ad revenue
The focus is on repeatable systems, not short-term growth hacks.
Who This Book Is For
Handbook of YouTube Marketing is written for:
Content creators building professional YouTube channels
Digital marketers integrating YouTube into growth strategy
Businesses using video for visibility and trust
Agencies managing YouTube channels for clients
Students and professionals learning video-first marketing
It is ideal for readers seeking structured, data-led YouTube growth.
All from the Author:
What you will learn:
YouTube as a search and recommendation engine
Channel positioning and niche strategy
Content planning and publishing workflows
Video optimisation for discovery and retention
Analytics interpretation and performance tracking
Monetisation models and revenue diversification
Brand building through long-form video content
Each section is designed to support practical execution and informed optimisation decisions.
Frequently Asked Questions
What is “Handbook of YouTube Marketing” by Anubhav Gupta and who should read it?
Handbook of YouTube Marketing provides complete frameworks for channel setup, video SEO, audience growth, and monetization across niches. Ideal for creators, marketers, agencies, and brands building YouTube revenue streams in 2025–26.​
How does Handbook of YouTube Marketing boost views, subscribers, and revenue?
Covers YouTube SEO, thumbnail frameworks, title optimization, content calendars, retention strategies, community building, and multiple monetization paths. Templates convert sporadic uploads into algorithm-favored channels.​
What YouTube strategies and monetization methods are covered in Anubhav Gupta’s book?
Video SEO, thumbnail psychology, Shorts strategy, live streaming frameworks, membership programs, sponsorship pipelines, affiliate systems, merch integration. Includes 30-day growth challenges and analytics dashboards.​
Where can I buy Handbook of YouTube Marketing by Anubhav Gupta and what formats?
Digital ebook available through elgorythm.in purchase links and major platforms listing Anubhav Gupta’s titles. Instant ePub access optimized for all devices.​
Why choose Handbook of YouTube Marketing by Anubhav Gupta for channel success?
Anubhav Gupta combines SARK Promotions’ client channel strategies with YouTube algorithm mastery, delivering templates that scale from zero to monetized channels faster than trial-and-error approaches.
About the author
Dr. Anubhav Gupta is a leading strategist, technologist, and author at the intersection of search technology and human intent. As the Founder and Chief Technology Officer of SARK Promotions, a premier growth consultancy, he has spent over two decades engineering digital systems that translate organic visibility into measurable business equity.
A Prolific Voice in Digital Strategy
Dr. Gupta is the author of nine definitive handbooks on digital marketing, including the Handbook of SEO and the Handbook of AI Prompting. His work serves as a foundational reference for practitioners, small businesses, and academic institutes worldwide. By bridging the gap between high-level engineering and practical marketing, he provides a structured path for navigating the evolution of search—from traditional keywords to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Engineering Growth at Scale
An alumnus of IIT-BHU and ISB Hyderabad, and holding a PhD in integrated systems, Dr. Gupta approaches marketing as a data problem. His career highlights include:
100+ Brand Success Stories: Designing growth frameworks for global leaders in SaaS, Healthcare, and Industrial sectors.
Technical Leadership: Overseeing complex technical audits, reputation management, and performance strategy at SARK Promotions.
Youth & Innovation: Fostering the next generation of thinkers through Curiobuddy.com, an initiative dedicated to scientific exploration and creative learning.
Philosophy & Vision
Known for a “system-first” methodology, Dr. Gupta moves beyond isolated tactics to build sustainable authority. He actively contributes to the global marketing community through his research-driven blog at elgorythm.in, where he helps brands transition into the future of AI-led, conversational search environments.
Why these changes work:
Lead with the Books: Mentioning the nine books immediately establishes “Authoritative” status (the ‘A’ in E-E-A-T).
Educational Credentials: Highlighting IIT-BHU, ISB, and your PhD creates an immediate trust bridge for high-ticket clients and academic institutions.
Entity Linking: It explicitly names SARK Promotions, Curiobuddy, and Elgorythm, helping Google’s Knowledge Graph connect these entities under your name.
Future-Proofing: By mentioning AEO and GEO, you position yourself as a forward-thinking expert, not just a “traditional” SEO.
